Reimagining Emails:
New Tools, New Looks, New Results.
We had a problem - everyone had something to say, yet we had no idea if anyone as actually seeing it. and if they did, it was ugly. We new about programs like MailChimp that enabled custom designed, professionally branded emails, but MailChimp and similar platforms focused on external users on a subscription list. We needed a tool focused on emailing some or all of our employees, professionally designed and laid out, with analytics on the back end so we could see what was working, and what wasn’t.
And that’s when I learned about Workshop - an internally focused email tool that had all of that. After deploying Workshop, we were able to tailor our email comms to specific recipients, clean up our technique, and keep ourselves beautiful and on-brand. Templates for other teammates that helped us move faster.
As cliche as it may sound, I was introduced to Workshop via an ad on LinkedIn. After reading up on the platform and it’s capabilities, I reached out to the sales team to see a demo as soon as possible. Not only did I immediately connect with the sales team, but I was immediately impressed with the demo. Soon after the call, I met with my leadership to pitch the platform.
Here was my reasoning - multiple departments were vying for attention. HR had stuff to say, Leadership Development had stuff to say, the c-suite had important announcements to make, etc.
They were all talking over each other, with varying attempts at style, and no way of knowing who, if anyone, was consuming the content. We also wanted to be able to send messages from our top brass, without needing their direct involvement (minus copy approval). Workshop solved all of those issues.
After leadership approved my pitch and we were onboarded, I had a few specific tasks I wanted to get through right away - onboard more users, build templates for speedier delivery, and check the results.
One of the main goals with the Workshop platform was to give us the ability to custom design our emails, so the first thing I needed to do was onboard my Graphic Design team and get them comfortable with the design tools. This didn’t take too long, as my team is very talented and professional. So then I met with department stakeholders and introduced them to the tool and it’s capabilities. I needed to learn what their most important projects are. Then we built templates around those important things to expedite the creative requests.